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Case studies

The work, the numbers and what we would do differently.

Client names are withheld where our agreements require it. Every figure below came from the client's own analytics or CRM, not an agency dashboard.

Home Services

From seasonal panic to a booked-out calendar

Regional HVAC contractor

+212%
Inbound calls
-37%
Cost per booked job
4.9★
Average review rating

The challenge

Leads collapsed every spring and fall. Paid search was buying brand clicks and the site had no service-area pages.

What we did

  • Rebuilt Google Ads around service + city intent
  • Published 34 service-area and service pages
  • Added call tracking and lead scoring
  • Review generation after every completed job

E-commerce

Profitable scale after a plateau at $200k/month

DTC home goods brand

+61%
Blended ROAS
3.4x
Email revenue share
+118%
Monthly revenue

The challenge

Paid social had one winning creative and no testing system. Email was a single monthly newsletter.

What we did

  • Creative testing framework, 12 concepts per month
  • Restructured Meta account by offer, not audience
  • Built 9 lifecycle email and SMS flows
  • Landing page system with CRO testing

SaaS

Cutting lead volume in half and doubling pipeline

B2B workflow SaaS

-52%
Cost per qualified lead
+96%
Pipeline created
2.1x
Demo-to-close rate

The challenge

Sales complained every lead was a student or a competitor. Attribution was guesswork.

What we did

  • Qualification-first form and routing logic
  • Bottom-of-funnel comparison content program
  • Server-side tracking and CRM-based attribution
  • LinkedIn ABM tied to target account list

Healthcare

Six locations, one predictable new-patient engine

Multi-location dental group

+143%
Map pack impressions
+68%
New-patient bookings
-24%
Cost per acquisition

The challenge

Each office ran its own ads and profiles. Duplicate listings were cannibalizing map rankings.

What we did

  • Consolidated and optimized 6 Business Profiles
  • Location landing pages with insurance clarity
  • Centralized paid search with location budgets
  • Unified reporting for the ownership group

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